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Role of Google Data Studio in Digital Marketing

Digital Marketing

What Is Google Data Studio?

Google Data Studio is a free service offered by Google that allows you to import data from different sources, not just your website or mobile app. This means, if you’ve ever wanted to build interactive reports with Web Analytics, AdWords, Google Sheets, CSVs, SQL databases, you can use reporting tool and add data from Google Analytics, Adwords as well as your CRM, your customer database, your phone system, etc into the single utility and get the complete analytical output from this data.

Web analytics can take multiple data sources and manage them in an interactive way that allows you to build reports easily.

You don’t need to be a data scientist to get started. Everything is set up with a graphical user interface. It guides you at each step while connecting a new data source, and then easily allows you to turn that data into a wide range of charts and graphs, etc.

Google Data Studio in Digital marketing

It helps us represent data graphically. Web Analytics shows us tons of data or insights. The problem is taking out useful information so that you can understand what actions you need to take. By using Google Data Studio, digital marketers can track key performance indicators (KPIs), measure marketing campaign effectiveness, and identify areas for improvement. The ability to integrate data from multiple sources gives marketers a overall understanding of their marketing efforts and helps them make data-driven decisions.

Reporting software,allows you to see data in a way that quickly answers the questions you have. Those answers help you take the right action. Compared to built-in analytics reports, dashboards do a better job of helping you see the data that matters, which helps you make decisions about your marketing.

In Digital Marketing, Site analytics is the best tool for sharing insights with customers. If your clients are already using Google Suite I don’t think there is a better option than data reporting platforms.

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