What Is Google Data Studio?
Google Data Studio is a free service offered by Google that allows you to import data from different sources, not just your website or mobile app. This means, if you’ve ever wanted to build interactive reports with Google Analytics, AdWords, Google Sheets, CSVs, SQL databases, you can use Google Data Studio and add data from Google Analytics, Adwords as well as your CRM, your customer database, your phone system, etc into the single utility and get the complete analytical output from this data.
Google Data Studio can take multiple data sources and manage them in an interactive way that allows you to build reports easily.
You don’t need to be a data scientist to get started. Everything is set up with a graphical user interface. It guides you at each step while connecting a new data source, and then easily allows you to turn that data into a wide range of charts and graphs, etc.
Google Data Studio in Digital Marketing:
Google Data studio only helps us represent data graphically. Google Analytics shows us tons of data or insights. The problem is taking out useful information so that you can understand what actions you need to take.
Google Data studio, allows you to see data in a way that quickly answers the questions you have. Those answers help you take the right action. Compared to built-in analytics reports, dashboards do a better job of helping you see the data that matters, which helps you make decisions about your marketing.
In Digital Marketing, Google Data Studio is the best tool for sharing insights with customers. If your clients are already using Google Suite I don’t think there is a better option than Google Data Studio.