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Let’s Talk About Instagram Algorithm In 2021


Do you want to be famous on Instagram? If yes, then you have stumbled upon the right kind of article. We will give you all the tips and tricks that you need in order to attract your target audience. Now everybody tells you to be consistent and keep making content, which, mind you, is the most important thing. But you need to pair it with several other things in order to keep growing, these are the things that we will be talking about in this article.


When creating content you need to take care of multiple things like the time when you post, the days when you post, or what kind of stuff you are posting. All these things combine to make the best content that attracts the right kind of audience for you.

Let us look at some of the things that the Instagram Algorithm loves:

Authenticity: You must know your field and what people are looking for in that particular field. If you can create original quality content then it’s all set. But we understand that it’s not easy to come up with authentic content ideas every day. That is when Trends come into the picture.

Instagram Trends: Trends have been helping people reach their followers and send their messages in the right way. But the thing with the trends is that they fade away really soon. You need to act on it really soon or they just pass and the chance is gone. Trends can be anything from a certain way of creating content or using the same audio.

Presentation: There are so many content creators that manage to make the best kind of content but because they don’t have good editing and presentation, the quality content goes to waste. Do not be that person, invest in a good phone that can support the basic video/photo editing app and if you can invest in a good mic, that is brilliant.

Personalization: When you follow trends you are essentially copying and creating, but be sure to add your own personal touch to your content. Maybe click the picture with your signature background or theme of your profile. Adding your own zing to the content can be a plus, people will know you for that style even when you are taking inspiration from someone else.

Collaborations: Collaborate with your fellow creators. This gives you the opportunity to attract their followers and vice versa. The collaboration will help you learn from others and in turn, you will learn more about your audience. Collaborating with your contemporaries will definitely give you a lot more space to explore your own self as well.

Punctuality: Instagram algorithm loves a punctual content poster. When posting content online, you need to be consistent and punctual with your stuff. For example, tedthestoner, a meme account on Instagram posts a dog picture/video exactly at 1 am. People look forward to these posts and he is able to sustain a huge chunk of his audience based on their love for dogs. You need to build a connection with your audience so they look forward to you posting your content.

Lastly, interact with your audience. Get to know them, know what they like and what they don’t like, and target those things to provide them with value. Get them hooked to your content with the help of memes and reels. Instagram also promoted its new features more than simple posts. A good example of this can be reels and guides. Reels exploded as soon as they were introduced on Instagram, so all you need to do is stay up to date with the new features being introduced on the app.

Managing all this can get hectic for someone who is making content for a living. If you are one of those people, getting in touch with a social media agency would help you a great deal. The social media influencers in India are taking marketing to another level. You can collaborate with them or get help from social media agencies in the Delhi NCR area because they are experts in this field.

Web Pandits is one of the best digital marketing agencies in Delhi and we can help you get to your target audience very easily. There are a few smart ways to upgrade the overall Digital marketing game in 2021 as it is not easy to stay up to date with digital marketing trends and of course the Instagram algorithm. We can manage your social media profiles and we can also guide you on how to handle your profile better as a social media influencer in India. Get in touch with us here.

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