marketing strategies.

Will we see the end of epidemics shortly? Not sure but here’s a positive impact of this pandemic.

The Pandemic proved to be the greatest reason for digital forwardness for all marketers. We have never been to a stage before where google meet would be our favorite meeting spot. It is high time to shift our business completely towards digitalization or simply online! Let’s discuss and strengthen your pre-pandemic period with these marketing strategies for a post-pandemic period.

Shift online!

Online is the most heard word during this pandemic. Whatever it is, payments or learning everything shifted with the introduction of Covid. Now is the high time to bring out your business online and start showing up with your customers. There are several marketing tools, a lot of marketing theories, and a lot of many viewers’ eyes awaiting you to show your presence. The marketing strategies will enable you to become a better and a bigger marketer plus the audience will get the taste of your brand and will share their interest in your brand which is an ultimate goal of digital marketing.

Throw an exclusive offer

Once you are online, your dead marketing strategies need a little push to be alive again. How do you come back is the most obvious question!

The simple answer is showcasing what you have to offer with an exclusive discount. Present your products in front of your audience. What makes you stand out is the quality and price of the product. See people have choices, they are just a click away to pick your competitor over you. Here’s when an exclusive offer rescues you. Post pandemic period is not easy to survive and if a little percentage of “off” can make your chart movable, what is wrong with that? Show your best, come back with an exclusive offer and own your market in no time.

Focusing on customer retention

When we talk about marketing strategies our only focus runs towards gaining new customers, boosting sales, and getting new followers and the cycle continues. Whereas, marketing is much more than that, while focusing on the “new” we should not ignore the “old”. Our motive is definitely to raise the sales and get sky-high revenues but this primarily doesn’t mean getting new customers, we can achieve these targets with existing customers as well. Post pandemic period is not any less than starting from scratch, generating new customers requires a lot of our efforts. An email with the latest update of your product to your existing customers can bring them back to you that they might have forgotten about.

Run paid ads

This is what owns the market, the paid advertising!

Paid ads can work wonders for your business, the only thing you need to focus on is choosing the right kind of platform for your products.

For instance, a stationary store would work great on Instagram as you’ll get your target audience easily over there whereas, selling an SEO tool would be easy on LinkedIn because you might find your mates looking for the kind of products you are serving.

Work on your social media part, define your budget, and go rock the market in the post-pandemic period!

The key to successful paid advertising lies in selecting the right platform that aligns with your business goals and target audience. Each platform offers unique advantages depending on the nature of your products or services:

1. Instagram: Known for its visually-driven content, Instagram is ideal for businesses that can showcase their products through compelling imagery or videos. A stationary store, for example, can effectively highlight its diverse range of products such as notebooks, pens, and art supplies. The platform’s popularity among younger demographics and its strong visual appeal make it a valuable channel for engaging directly with consumers interested in aesthetics and creativity.
2. LinkedIn: As a professional networking platform, LinkedIn caters primarily to businesses and professionals seeking industry-specific solutions. Selling a specialized product like an SEO tool can benefit greatly from LinkedIn’s targeting capabilities, which allow businesses to reach decision-makers and influencers directly. LinkedIn’s audience is actively looking for tools and services that can enhance business efficiency and productivity, making it a strategic choice for B2B (business-to-business) marketing efforts.

When crafting a paid advertising strategy, it’s essential to consider several key factors:

• Target Audience: Define your target audience based on demographics, interests, and behaviors. This will help you tailor your messaging and creative assets to resonate effectively with your ideal customers.
• Ad Creative: Develop visually appealing and engaging ad creatives that capture attention and convey your unique value proposition. Whether it’s through compelling visuals, persuasive copy, or a clear call-to-action, your ad creative plays a crucial role in driving conversions.
• Budget Allocation: Establish a clear budget allocation based on your marketing objectives and expected ROI. Allocate resources strategically across different platforms to maximize reach and impact while monitoring performance metrics closely.
• Platform Selection: Choose platforms that not only align with your target audience but also complement your brand identity and marketing objectives. Evaluate each platform’s strengths in terms of audience demographics, engagement levels, and advertising formats to make informed decisions.

In the wake of the COVID-19 pandemic, digital marketing and paid advertising have emerged as essential strategies for businesses looking to adapt and thrive in a rapidly evolving market landscape. The shift towards online shopping and digital engagement has accelerated, making it imperative for businesses to strengthen their online presence and leverage digital platforms effectively.

By focusing on social media marketing and paid advertising, businesses can enhance brand visibility, generate leads, and drive sales in a cost-effective manner. Here are some actionable steps to optimize your paid advertising strategy:

• Data-Driven Insights: Leverage analytics and performance data to gain valuable insights into audience behavior, campaign effectiveness, and ROI. Use this data to refine your targeting, optimize ad spend, and improve overall campaign performance over time.
• Continuous Optimization: Implement A/B testing to experiment with different ad creatives, messaging variations, and audience segments. Continuously optimize your campaigns based on performance metrics to maximize conversion rates and ROI.
• Adaptability: Stay agile and adaptable to changing market trends and consumer preferences. Regularly review and adjust your advertising strategy to stay ahead of competitors and capitalize on emerging opportunities.
• Brand Consistency: Maintain consistency in brand messaging and visual identity across all advertising channels to build brand recognition and trust among your target audience.

In conclusion, paid advertising on platforms like Instagram and LinkedIn offers businesses a powerful means to reach and engage with their target audiences effectively. By understanding the unique strengths of each platform and aligning your advertising strategy with your business objectives, you can leverage digital marketing to drive growth, expand market reach, and achieve long-term success in the post-pandemic era.

marketing strategies.

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INSTAGRAM.

Do you want to be famous on Instagram? If yes, then you have stumbled upon the right kind of article. We will give you all the tips and tricks that you need in order to attract your target audience. Now everybody tells you to be consistent and keep making content, which, mind you, is the most important thing. But you need to pair it with several other things in order to keep growing, these are the things that we will be talking about in this article.

When creating content you need to take care of multiple things like the time when you post, the days when you post, or what kind of stuff you are posting. All these things combine to make the best content that attracts the right kind of audience for you.

Let us look at some of the things that the Instagram Algorithm loves:

Authenticity: You must know your field and what people are looking for in that particular field. If you can create original quality content then it’s all set. But we understand that it’s not easy to come up with authentic content ideas every day. That is when Trends come into the picture.

Instagram Trends: Trends have been helping people reach their followers and send their messages in the right way. But the thing with the trends is that they fade away really soon. You need to act on it really soon or they just pass and the chance is gone. Trends can be anything from a certain way of creating content or using the same audio.

Presentation: There are so many content creators that manage to make the best kind of content but because they don’t have good editing and presentation, the quality content goes to waste. Do not be that person, invest in a good phone that can support the basic video/photo editing app and if you can invest in a good mic, that is brilliant.

Personalization: When you follow trends you are essentially copying and creating, but be sure to add your own personal touch to your content. Maybe click the picture with your signature background or theme of your profile. Adding your own zing to the content can be a plus, people will know you for that style even when you are taking inspiration from someone else.

Collaborations: Collaborate with your fellow creators. This gives you the opportunity to attract their followers and vice versa. The collaboration will help you learn from others and in turn, you will learn more about your audience. Collaborating with your contemporaries will definitely give you a lot more space to explore your own self as well.

Punctuality: Instagram algorithm loves a punctual content poster. When posting content online, you need to be consistent and punctual with your stuff. For example, tedthestoner, a meme account on Instagram posts a dog picture/video exactly at 1 am. People look forward to these posts and he is able to sustain a huge chunk of his audience based on their love for dogs. You need to build a connection with your audience so they look forward to you posting your content.

Lastly, interact with your audience. Get to know them, know what they like and what they don’t like, and target those things to provide them with value. Get them hooked to your content with the help of memes and reels. Instagram also promoted its new features more than simple posts. A good example of this can be reels and guides. Reels exploded as soon as they were introduced on Instagram, so all you need to do is stay up to date with the new features being introduced on the app.

Managing all this can get hectic for someone who is making content for a living. If you are one of those people, getting in touch with a social media agency would help you a great deal. The social media influencers in India are taking marketing to another level. You can collaborate with them or get help from social media agencies in the Delhi NCR area because they are experts in this field.

Web Pandits is one of the best digital marketing agencies in Delhi and we can help you get to your target audience very easily. There are a few smart ways to upgrade the overall Digital marketing game in 2021 as it is not easy to stay up to date with digital marketing trends and of course the Instagram algorithm. We can manage your social media profiles and we can also guide you on how to handle your profile better as a social media influencer in India. Get in touch with us here.

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INSTAGRAM.

A Good Website.

If you think your business needs a good website to be successful in the modern marketplace, you must have a professional website. Your website is the backbone of your company, supporting all of your digital marketing efforts.

As a website is a way to interact, communicate and engage with users on the web, it has to be designed & developed to convey the ethos and brand value of your business in the best way possible. In a sense, your website can’t afford to falter on many fronts as it’s the first point of contact for your business and also a source of online identity.

Let’s discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business

Professional Web Design Agency

1. Convenience for customers
   Using the Internet to search for businesses, products, and services is much easier and faster than in the past. Millions of searches are done every day and it is commonplace for businesses to find their new supplier over the web.
2. Provides greater exposure
   Your website will be visible to all your potential and current users. You need not be tied to the limited geographic exposure of the golden pages or phone book. Your customers in India and all over the world, won’t need to visit your office to see a sample of what you offer nor will they need a brochure or other marketing materials.
3. Say so much more
   You can say so much more on a website than you could in any print advertisement, brochure or advertisement. There are no space and time restrictions on a website, so you can say as much as you want.
4. Inexpensive, effective advertising
   Instead of having to rely on any ad to gather the information, your customers will have a better knowledge of your products/services they are able to research your products/services in their own time.
5. Saves money and Time
   You can save money on printing and postage costs for brochures, flyers, and newsletters, etc. When it comes to advertising we can deliver guaranteed targeted visitors to your site with a Digital Marketing campaign. You can invest your time in growing your business that you would have spent on the phone answering customers’ questions.
6. Creates measurable results
   You can track your website visitors and where they came from, e.g. an online advert or search engine. It can also record the number of inquiries or online sales in the case of an e-commerce website, thus producing a ratio of inquiries to visitors which gives the conversion rate. You can take steps to improve this ratio and increase sales with this information.

The importance of a website for your business success is clear. You cannot reach and engage your target customers online without a website. Even if you have a construction business that serves mostly local customers, a website can still benefit your business. In fact, we want to say that if you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

Your Business Needs A Good Website

Getting started with a professional website for your business doesn’t have to be hard. There are a variety of website building services that you can use to design your own attractive website in just a few hours. Drag and drop website building services like Squarespace and Wix are easy to use and affordable. If you have some web design knowledge, you can also use WordPress, which is free to get started.

However, if you are serious about a professional website and optimizing your site for the search engines, then you have to work with a professional web design agency. Though working with web design professionals requires an up-front investment, you will find that the money you spend on professional web design services is well worth it.

For one, a web design agency knows what it takes to design a website that offers a positive user experience. They can create clean and simple navigation that makes it easy for your site visitors to find the content they are looking for. And even easier for them to make a purchase once they’ve found what they need.

Users on the internet show a greater preference to a clean, professional and nice looking website than to those giving muddy and confused appearances. Web design is a creative and sophisticated process that requires a complete understanding. From the selection of color to the relevancy of design, from the readability of texts to the user-friendliness of the product – a whole array of aspects need to be looked into.

A professional web design agency can also create web page content that is optimized for the search engines. SEO website content will make it easy for your target consumers to find you when they look for relevant topics and products on search engines like Google.

If you need help designing an attractive website that’s optimized for the search engines and easy to navigate, it’s time to call in the experts. Our web design team at Web Pandits provides WordPress web design services to help brands like yours reach new audiences online.

We, at WebPandits a web design company, are aware that the success of a website design relies on its perfect mixture of creativity and usability. We also know that every business has category-driven requirements and some specific objectives to meet. Our team implements design ideas and leverages the latest technologies to enhance your brand recognition on the web. To find out more about our web design services or to learn more about the importance of a website, contact us today.

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A Good Website.

Digital marketing strategy development.

Coronavirus is having a major impact on all businesses across the nation. But every business can take this pandemic as an opportunity to grow their business with the help of Digital Marketing.

It is important to note that during this lockdown, people are spending most of their time in front of their laptops/mobile phones rather than in their cars or walking on the road. Search traffic has increased significantly over the past week and will continue to grow as we will deal with the after-effects of the outbreak.

Digital Marketing Strategy Development:

We’re all glued to our computers and phones looking for updates and trying to stay connected via social media – our window to the world right now. So this is the best time to realign and refocus on your marketing efforts to reach out to a maximum audience by including Digital Marketing in your business.

Digital Marketing has seen a huge boom in the last couple of years and has already become something that you cannot ignore no matter what you are selling! Right from small to big brands, everyone is turning to it.

Social media is so big in today’s world that over two billion people are using various networks across the globe. As the device usage surges, this number is expected to grow. When businesses use social media channels in creative and clever ways, they can expect to yield incredibly positive results.

Now, If you want to grow your business or plan to hire a Professional Digital Marketing Agency at an affordable price, you can contact us. We can provide you with a solution that helps your business grow.

Call us at +91-997-101-9966 or contact us online to know more about our digital marketing services!

The best part about Digital marketing is that it is a totally online activity. Therefore, it doesn’t matter, whether your business is located in Delhi, NCR, anywhere in India or abroad, we’ve got you covered.

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Digital marketing strategy development.

Are you still confused whether you should optimize your website for search engines? Think again! Because by this way, you are not shouting loud about your business.

Search Engine Optimisation (abbreviated as SEO) is one of the most imperative marketing tools in today’s time of excessive internet dependency. SEO brings in a wide array of benefits especially for new, small-scale and local businesses which includes increased traffic, faster conversions and enhanced local sales.

When you kick-start a business, almost everyone you come across suggests you to opt for an SEO package while suggesting you how important SEO is for any modern-day business which attracts customers.

Of course, one of the primary reasons why SEO is important is because it helps you flaunt your services. It helps you to enhance the visibility of your business website and makes it easier for your target audience to find you online. However, there is something more to it than what meets the eye? Of course, yes!

Someone has rightly said, “Be there where your customers are”. SEO is known to be a marketing measure with possibly the highest Returns on Investments, largely because of the multitude of benefits it offers, day after day, month after month. Here are some of these benefits.

You Don’t Want to Ignore Customers Who are Searching Your Service

One cannot get away with the fact that a major chunk of your customers is searching for your services online. A common behaviour is to search it on Google for anything you are looking for. This simply means that if your business is not in search results, your competitor for sure is taking away your potential customers.

Search Engine Optimisation Attracts Audiences Organically

Unlike most conventional marketing which pushes the product towards the customers, SEO pulls the customer towards the business. Simply put, SEO helps the audience locate a business on the internet in an organic manner. A streamlined SEO strategy will help your business stay on top of the SERPs, thereby helping you quickly come off as a reliable brand or business before your prospective customers.

Builds Credibility

The best SEO services are committed to help you to create an aesthetically pleasing website, which offers a user-friendly experience. This is achieved by implementing various measures such as –

• Link-Building
• Positive User Behaviour
• On-Page Elements
• Quality Content
• Ease of Navigation

While this usually takes up a significant amount of time, efforts and resources, it is this overall look, feel and ease of use of the website that allows for the much-needed credibility of the brand.

Ensures a Positive User Experience

In the present times of increased competition amongst websites, Google and another search engine often take into consideration the overall user experience to rank a website for SERPs. SEO helps make the website content visually appealing, informative, and engaging for the visitors, which subsequently leads to conversions.

Helps Attract Local Traffic

For small businesses, more than anything else it is getting visibility amongst the local audiences that matters the most. Thankfully for such businesses the use of the internet through smartphones has resulted in an increase of local searches, especially those like ‘software development company near me’ or ‘Best SEO Service Providers in Delhi NCR’.

Owing to this changing trend, the best SEO services ensure high engagement on the local level through measures such as –

• Updating of Google My Business listing
• User Reviews on leading search engines and relevant review sites
• Increased number of local citations
• Quality Backlinks on a local level
• Creation of Social Media Profiles with updated contact information
• Shortens the Buying Cycle

In today’s times, most customers check out a product or service online before purchasing the same. They check for the availability, the prices and most importantly the reviews of the product or service in question. Depending on how well your business and its offerings are projected on the internet, it becomes rather easy for the customer to get attracted to your offerings, which subsequently leads to quicker conversions.

That being said, merely having SEO packages will only take you as far as bringing in prospective customers. For a customer to become a loyal patron, your offerings ought to provide good quality and high value for money.

We hope that you now know why your business needs search engine optimization, and how to have a dedicated SEO package for the same. So, if you still don’t have the best SEO service provider on your site, make sure you hire one at the earliest. After all, if you are not on page 1 of the search results, you’re losing out!