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Online Advertising Services

Online Advertising Services (PPC and Google Adword)

Online marketing is the process of advertising any kind of product or service to potential consumers via digital strategies.

Online Marketing Services target users performing internet searches. With the understanding that many users rely on search engines to find information about products and services, Online Advertising providers attempt to attract users with a number of different methods. The methods and techniques used for online marketing include email marketing, social media marketing, display advertising, PPC, and Google Adwords services.

Online Advertising Service

Whether it is a social media advertising platform like LinkedIn, Facebook or Twitter, a search marketing platform like Google AdWords, or other online advertising opportunities, it is important to utilize all of the available online advertising platforms that resonate with your target audience. This online multi-channel strategy will help increase your chances of converting that audience into customers and ensuring optimal campaign success.

If you are not using a combination of online advertising channels, you may be missing out on opportunities to reach your prospects. Studies have also shown that online advertising actually assists conversions from other organic strategies.

PPC works by placing ads for businesses that appear during searches and on relevant websites. In this service, companies are often only charged for advertisements that are clicked. The most popular PPC ads are text ads like you see on Google’s search page. Video and display ads are also common and can appear on almost any website.

The Basic Measures of PPC Accounts Are:

CPC (Cost Per Click – the amount you pay each time someone clicks an ad and is directed to your site).

Cost Per Conversion (the amount you spend before you get one sale, signup or other goals).

AdWords is one flavor of PPC Advertising

The most popular PPC program is Google’s AdWords. AdWords has been the most profitable choice due to the high percentage of total web search traffic on Google.  AdWords is, however, becoming more competitive and costly every day which reduces the return on every advertising rupee you invest.

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