If you do a website audit with big tools like ahref and semrush or any other tool you will find that they keep on mentioning the issue called missing schema markup or structure data.
No doubt there is some importance of schema markup in ranking because schema markup is the one which helps us in getting rich snippets like star rating, price snippet, event, etc which stands out our search result unique from others and attract more CTR which is the crucial factor of rank brain algorithm.
WHAT IS SCHEMA MARKUP?
Schema tells the search engines what your DATA means, not just what it says.
Schema markup is a semantic vocabulary or code which you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.
While it’s relatively simple to identify the snippet of every search entry, not all schemas are made the same with the following as common examples of schemas you may have seen while browsing the Internet:
Product schema is the most common schema & are basically one of the broadest categories of schema out there. It can be used for any offered product or service. Typically, when product schema markup is used, the search entry’s snippet can reflect a number of details related to the product or service being sold.
Event schema is a type of schema markup that identifies events from business conferences to social events. One special feature about event schema is that it’s typically used for events in the future and not necessarily for events that have already happened.
In people’s schema markup, additional information that may pop up in a search entry includes the name of the searched individual, their title and role, and their contact.
The rise of Google My Business and sites that aggregate business ratings such as Yelp, business schema markup help in supporting your business’s online coverage especially to search engine users. With business schema markup you can expect to see relevant information such as your business’s physical location, contact details, and logo.
Does Schema Affect SEO
The question asked by the individuals who are interested in including the schema markup is – How schema markup can affect SEO?
Schema markup can not directly increase your website’s traffic. Currently, there is no proof that the implementation of microdata or a schema markup can directly increase your traffic.
Like other SEO activities or strategies, schema markup can only boost your ranking in the search engine result page. Schema markup makes your website more user-friendly. In general, when someone is using search engine results, they are looking for the best match to their search, websites with a snippet can get more attention from search engines. As there is no proof that schema markup directly correlates with an increase in website traffic or any increase in conversion. There is data showing that a website with schema markup can have more clicks as compared to the website which does not have any schema markup.
Like other SEO activities, the results of set schema markup for your website are not immediate.
Not just it takes time for your schema markup to reflect on your website’s search engine results, but it is difficult as well to determine without a trend of data available whether or not a schema markup improves overall traffic for your website. That’s why it’s commonly suggested when testing schema markup to give it at least two months before deciding on continuing or discontinuing schema markup for your website.