Health care Industry.

The future of the health care industry is best understood if we take a look at how we got where we are today. What have been the hurdles? How is the industry overcoming those hurdles? What kind of changes will be in the future?

The rudimentary approach of marketing in the Health care Industry

Over the last few years, health care industry is welcoming the digital marketing in their line of business due to its various advantages. While it was possible in the earlier days to reach out to the customer through the traditional way of marketing. Formerly traditional marketing played a vital role in the healthcare industry; as we used to visit a doctor on the recommendation given by the family and friend zone even though his/her clinic is miles away. Healthcare marketing is not new for us, we already know it in various form like:

• Organizing Health camps by hospitals.
• Radio ads
• Doctor promotion via scrolling on T.V sets.
• Testimonies
• Banners on public transport.

Rapid Evaluation of Technology

By well-organized processes and addressing traditional challenges, technology is bringing a vast change across all sectors, and health care industry is one of them. From using tablets and smartphones to access patients’ records to using telemedicine to expand reach to the rural areas, technology is making its way into every direction of healthcare and addressing big challenges.

Nowadays technology has impacted the health care industry extensively and intensely. And focusing on shaping how it will look in the future and creating awareness about the technologies and making sure that investing in technology can yield higher returns by developing incentives for the use of technology. It has helped the development of this industry and enhances life for innumerable people. The condition of India in terms of healthcare has been quite gloomy.

Rise of Digital Concepts in Health Care Industry
According to research, more than 70% of patients are using the smartphone in India. Due to the increase in smartphone users, it is impossible to ignore the rise of digital marketing. These increasing numbers are witnessing the quickly increasing growth due to various aspects like – price reduction because of high competition and easy to access the content and language localization, government encouragement through ‘Make in India’, and cheap internet services on mobile phones.

‘Make in India’ and ‘Digital India’ has opened the floodgates for several Industries like the health care industry and the digital world as well so that doctors and patients can easily communicate and collaborate with each other in real-time.

Nowadays the healthcare industry is focusing on digital ads, mobile apps, and social media.

Healthcare is making the move from paper-based to electronic health record systems. By going digital, healthcare is ready to move beyond the constraints of traditional medication by using a new digital infrastructure to make sure efficient service delivery. Digitilzation allows bringing information that contains all the details of patients’ health, which successfully reduces the chance of any error. A serious advantage that shows the ability of digitization in healthcare is eHealth, which is a part of the ‘Digital India’ program by the government of India.

‘Ayushman Bharat-National Health Protection Scheme (AB-NHPS)’ or ‘PM Jan Arogya Yojana (PMJAY)’ is one of the biggest schemes started by the Indian government and digital marketing helps a lot in its success.

Ayushman Bharat aims to provide healthcare facilities to over 10 crore families covering urban and rural poor. The scheme offers an insurance cover of Rs 5 lakh, which will cover almost 50 crore citizens. PMJAY-Ayushman Bharat is the biggest government-sponsored healthcare scheme in the world.

With concepts like ePharmacy, e-Diagnostics, e-Insurance, e-Referrals, this program would provide strong ecosystem support with access to information— anytime, anywhere to the patients and service providers as well. The Information of health records is then expected to be linked to the Aadhar number of citizens.

Getting an appointment, lab reports and blood availability in any government hospital becomes easy with digitalization. Patients can easily do registration and other formalities by simply identifying themselves through the Aadhaar number. After that, they can select the hospital and department, select the date of appointment and get the SMS for the same.

Statistics of digital marketing in the healthcare industry

• More than 75% of patients book appointments online and access their test reports as well.
• Roughly around 47% of patients schedule their appointment using a mobile device.
• Youngsters are more likely to discuss healthcare problems on social media than olds.
• Around 90% of youth say that they would trust information shared on social media and say it definitely affects their thinking regarding healthcare.
• According to a survey, more than 20% of people had healthcare apps on their mobiles.
• The search engine generates more traffic to hospital sites in comparison to the other sites.

Conclusion

The health care industry has the capability to considerably increase its reach and effectively interact with customers through digital marketing techniques. By incorporating digital marketing into existing marketing plans, health care marketers will develop an understanding of customers and patients to make targeted messaging and extend their reach across search, social media, and mobile.

If you are looking for the best way to improving your online presence in the healthcare sector, We can help you out! Here at WebPandits, we helped our numerous clients from various sectors by improving their online presence and reach to the customers.

What impact do you think digital marketing has made in the healthcare industry? Please share the comments below.

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Health care Industry.

Paid advertising management.

Generating prospect business leads online and paid advertising management has always been tricky as businesses are struggling through many vague searches. As business is generating leads through classifieds, social media, marketplaces, tenders, forums, etc. when you search. It gives you contact details, email ids which you require the most. These quests ought not to be just locally but rather all around, with the goal that you can get more leads. Organic lead generation can be the most powerful marketing method your company can possess.

It will depend on what you sell. If it’s products and low-value items, then, massive content with strong and good landing pages is your way to go.

• Content Marketing: Content Marketing is one of the best ways to increase leads organically. Create brand awareness by providing valuable content to your target audience. A few of the platforms that you can use for free and generate quality leads are quora, medium and growth hacker. Understand what information is valuable to your audience, what are their pain points and what are they looking for. Create content around these researched topics and make them available for free.
• Landing Pages: Make sure you create a good landing page and provide a link for the same in the content. Apart from reaching people via the above-stated platforms, you can also create your own blog. Publish good quality content periodically and share them through LinkedIn, Facebook or any other social media platform where your target audience is available. Building a community on social media platforms also helps.

One major point that should be taken into account is that in such communities you cannot directly promote your brand. Instead, you pitch your product/ service in a very subtle way for paid advertising management.

• Search Engine Optimization: SEO is something that you should keep in mind while working on your brand content whether it is for your website, blog or sharable content on social media. This will also help your customers to find you online.
• Guest posting and Referral Marketing: It’s very important to get initial traffic among big blogs. They give you link juice and they give you referral traffic. Be generous with your product and give your product for free to people in these big blogs, ask for a mention in return for Paid advertising management.
• Quora: Quora is so underrated. Make a list of questions. Write two answers every day. Teach a lot in your answers and educate people in your Industry. People will take notice and come.
• LinkedIn: This is a platform that a lot of people do not use. You are targeting other professionals and this is as professional it gets on the internet. Are you going to pass on that opportunity?

Paid Advertising Management:

There aren’t a lot of prolific Linkedin writers or Linkedin dedicated contributors. It’s easier to sell when you are seen as an Influencer on Linkedin.

• Remarketing: Do not let go of people who come to your site. They’ve come for a reason. Some just need to be goaded to take the decision to sign-up. Through your own customers. In a lot of cases, there is one person from a company who uses a product. Convince that person to get his/her teammates on board and shower them with gifts and value.
• Forming a relationship with Guest Bloggers: There are a lot of people who guest blog for top blogs. Forming that relationship directly with blogs is hard. Mail them, give them a free account. Let them test out your product and if they see the value, they will write about it. Don’t force it.

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Paid Advertising Management.

More Instagram Followers.

How to get more Instagram followers?

So, here’s what you need to do to increase your Instagram followers, leads, likes, or comments:

1. Connect it to other social media accounts

According to an Influencer, connecting your Instagram and Facebook accounts should help you gain more Instagram followers since almost 50% of your friends on Facebook are probably Instagram users as well.

This technique will help your friends “discover” you as an Instagram user and instantly start following you. Obviously, this is the first thing you should be doing when you sign up, but you can also do it afterward. If some new Facebook friend decides to join Instagram too, you’ll know where to find them.

I’d like to add a little bit of my own two points to this advice: If you’ve already connected your accounts and you’re still looking for more Facebook followers, a simple way to get their attention is to post your Instagram photos on Facebook or other social media accounts like Twitter. By promoting your Instagram profile on other social media accounts (with awesome pictures, sneak peeks, discounts, etc) you are not only signaling where else they can find you, but also what to expect when they follow you.

2. Keep an eye out for what works

The popular tab is the best place to start when you’re searching for what gets people’s attention and get more Instagram followers.

Whenever you find something that was insanely popular, find out what it was about the photo that made people tick. There’s almost always a pattern you can notice.

For example, the popular tag is full of photos that are beautiful, with bright colors, strong contrasts, unique perspectives, or pretty ladies. Try to have your own versions of such photos and see what works.

It’s important to note here that Instagram followers tend to love photos that are simply beautiful. You want your images and videos to be aesthetically pleasing and perhaps even artistic. Random, low-quality photos of your dog, food, drinks are not going to cut it if you really want to stand out. So, try to be very, very selective when choosing which photos you want to upload.

3. Use popular hashtags and relevant keywords

Hashtags are amazing!

Not only do hashtags categorize content it also helps to gain more Instagram followers, but they also give your photos higher visibility and a chance to be found. Also, the more popular the hashtag, the higher the chances of gaining a follow back or at least a ‘like’.

If you’re looking for the latest and most popular hashtags, check out top hashtags for Instagram. Currently, the top five include #love #picoftheday #colorful #food and #instalike.

You can also use hashtags like #instafollow, #followback, #l4l (like for like), and #tagsforlikes that are specifically used for the purpose of gaining likes and followers.

Make sure you include these tags within your photo captions along with relevant keywords. Also, don’t forget geotagging! Geotagging pushes your content to automated pages of those specific locations and hence increases the chance of people finding you through the location page.

4. Follow people or like their photos

One of the most obvious ways to get people’s attention is by doing them a service: following them or liking their photos it helps to gain more Instagram followers.

According to Influencers, for every one hundred likes they did on random photos, they generated 21.7 likes on their photos and got 6.1 more Instagram followers.

As per their experience, you don’t even have to follow people to get this response.

However, if you don’t mind taking it up a notch to garner a response, there’s no harm in following random people around and waiting for them to follow you back. By following other people, you stimulate curiosity within a user and lead them to your own profile. If this user likes what they see on your Instagram profile, there’s a high chance they’ll follow you back.

You don’t have to worry about having too many ‘followings’ before you can actually get a significant amount of “followers” for yourself. A simple solution to filtering out people who didn’t follow you back is to use apps like “Insta follow” to track who unfollowed you, isn’t following you back, lost Instagram followers, mutual friends, etc.

5. Offer discounts, coupons, and prizes

If you’re running a business, you have one of the simplest ways to gather likes and follow at your disposal.

Nothing attracts likes, comments, and Instagram followers like contests and coupons do!

Offer people a chance to win a product or a discount coupon by entering a contest simply by liking your photo or following you. Some of the most successful brands have used this technique to increase their Instagram followers, get more likes and comments, and increase brand visibility.

Lastly, I’d like to add another effective tip that is often overlooked: don’t be spammy! Try not to go overboard with your attempts to gain more Instagram followers and post too frequently, or in ways that annoy people.

Also, use only the most relevant, relatable, and attractive photos to share and maintain your Instagram followers’ interest. The trick is to get people’s attention first, and then make an effort to maintain it as well.

I hope these tips help you maximize your likes and Instagram followers and create a hit Instagram account!

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More Instagram Followers.

Once the website is ready to do marketing & online business , only then most people think about optimizing their website to rank well in the search engines. Most website owners take the help of digital marketing services to help them out with different aspects of digital marketing and deploy various strategies that will boost their rankings.

However, there are certain marketing terminologies that site owners need to be aware of, otherwise they might have trouble in understanding the technical terms used by the digital marketers. These are the common terms related to Google search engine that needs to be understood.

Crawling

Google has a software called Googlebot that goes around the web to find new and updated information from various sites. It follows previous captured links or sitemap links provided by the web masters and crawls from one page to another to collect the data about web pages and report back to the Google server.

If any new content has been added to the website in the form of an article or blog or changes have been made on the webpage, then Googlebot pays special attention to these pages. Google crawler stores the entire data about each website in their database. When people query for something on the web, relevant data is delivered to the user based on this stored information.

Indexing

Depending on the data collected by the Googlebot crawler, indexing process takes place for certain pages of the website. If the site is not indexed by Google for any reason then the website will not be found in search results.

The first step towards making the site visible in search engine results is to make sure that the web pages are within the Google index. Only the pages that are indexed will appear in search results based on the rankings, when a relevant search is performed by the user.

While indexing, Google collects information such as title tags, ALT attributes and various keywords on the page and stores it in a database. When a user searches for a specific keyword, Google algorithms basically goes through all the index pages for that search and displays only appropriate ones in the search results.

Algorithm updates for marketing

The search engine results are driven by the search algorithms that are programmed and implemented to identify and select the genuine websites with good credibility and display prominently for a given keyword. To offer good quality relevant content to the users, Google carries out many scans based on these algorithms and the websites which pass these evaluations will get the eligibility to be in the search results.

So far Google has made many updates to the algorithms and it is very hard to predict when a new algorithm will impact the search results. When new updates are released, it may alter the rankings in the search results. Websites with good rankings may lose their position in search results when they are negatively affected.

On the other hand, some sites may improve their rankings due to positive impact. So far, Google has released many updates for its algorithms like Penguin, Panda, Hummingbird & Possum that have greatly influenced websites rankings in the search results.

The optimization techniques implemented by the websites to comply with one algorithm update might not work for the next update. So websites need to be continuously in the process of improving their sites and their online credentials according to the algorithm adjustments.

Algorithm Refresh

People get often confused between the terms – Google update & Google refresh. A refresh of one of Google’s algorithms means Google is simply running the algorithm without any changes or modifications to the already existing calculations and logic. In case of updates, Google adds, removes or modifies some of the factors and calculations to make the algorithm more effective against spam techniques.

Google runs refresh to improve the quality of search results and provide a better user experience by providing results based on the most recent status of the websites. So, new data is used to recalculate the result position. Whenever Google algorithm refresh happens, the index gets updated and the position of the website changes in search results.

Manual spam actions

Google prefers to use systematic and automatic methods for detecting the spam, but for certain websites it uses manual reviewing. It may tag the website as having an issue by keeping a manual check to review if the site is taking part in any spammy technique.

To get precise decisions before taking any action against the websites, Google assigns the issue to human review. If Google determines that the site is doing something against its guidelines, then it may demote or remove it entirely from the search results. The penalties may fall under two categories – site-wide matches and partial matches. In case of site-wide matches, the penalties apply for the complete site whereas in partial matches, it applies only to specific pages or sections of the website.

Digital Marketing Services

Digital Marketing Services Are Playing Role of Warriors For Businesses To Survive In This Pandemic.

COVID-19 Originated from Wuhan, China, is spreading its wings across the whole world and has become a major threat to human beings. The world’s biggest pandemic Coronavirus claimed thousands of lives while a large number of infected people are still fighting for their lives.

And it’s been more than two months since all the effected countries declared lockdown. As a result, businesses got impacted to a wider extent. Enterprises from multiple sectors are going through a roller coaster phase and thus find it quite difficult to survive.

The world is facing uncertainty, but one thing that you should not question right now is the use of a digital marketing agency. It keeps your business always in the mind of customers/ consumers during and after the COVID-19 pandemic. During this pandemic you may face various types of difficulties to run your business, Getting in touch with a reliable digital marketing company will definitely be a great decision.

The government has initiated economic plans to get the country’s business activities moving once again. Those who are actively planning their strategies of digital marketing services for the next few months will be one step ahead of their competitors.

Although times ahead will certainly change for the long-term. Research from recent recessions will prove that digital marketing can pay off in this hard time, once recovery begins.

According to digital marketing services, many companies that spent on growth during the crisis were able to come out on top after the recession and subsequently became winners in their fields.

There was also a segment in the case study of 4700 public companies, explaining various approaches to the crisis. The findings indicated that companies with a progressive approach can balance prevention and promotional activities through careful analysis of their business models.

Another case study report shows how proactive companies, that managed to get the right balance during the recession, enjoyed a boost to performance once the country’s economy began to grow again.

You have already seen a number of companies maximizing performance in the medical, housekeeping, and food industry. A good example is face masks and sanitizer.

Things that you can expect only from Digital marketing Services to Survive in COVID-19 are:

Make Strategy According to Digital Marketing Services

The most interesting thing about a digital marketing agency is that they take a complete overview of the current scenario before making the strategy. Their experts always keep in mind the current trends with the sole purpose of letting you operate and manage your business without any hassle.

For encouraging your customers to buy the products and services that you offer, digital marketers create on-line ads focusing on products and services.

The main purpose of the ad is to help your customers to engage with some other activities that help them get rid of stress or a boring life caused by staying at home 24 hours.

Rebuild your Official Website

The majority of businesses often get less time to rebuild their websites as they hardly get time to do so due to their hectic business schedules. So, this is indeed the right time for them to rebuild their website from the SEO point of view to maximize its online presence to grab multiple growth opportunities.

A reliable digital marketing agency audits your website properly and strategizes it in a proper way to identify the issues. And they draft the proven SEO strategy for your website to improve its ranking to help your business survive in today’s difficult scenario.

Boost your Social Media Presence

In today’s time, where every business is restricted to make their presence offline on every platform, you can utilize the power of none other than social media presence. And hiring social media marketing services from a reliable agency is indeed a great option.

Social media enables you to get in touch with your customers directly to promote your products and services. It encourages your customers to buy your offerings even in this situation.

Create Online Campaigns

The best thing about a digital marketing agency is that they are aware of how to create an outcome-driven online ad campaign. They perform in-depth research based on your keywords.

They create any new ad by keeping in mind the current situation. For Google ads, the professionals perform a thorough check of the websites and also various ad platforms, which are quite appropriate in the current situation.

When aligning with a digital marketing agency, like Web Pandits, your opportunity for exposure even in lockdown is great. We will help streamline paid promotion through Google or Facebook. We will improve SEO standards, which will offer longer term digital success throughout this period and help you get ahead of competition.

You and your business are not alone in this, talk to us today and we can assist in building the right strategy to achieve a balanced approach for your company.

Digital Marketing Services