Role of Google Data Studio in Digital Marketing

Digital Marketing

What Is Google Data Studio?

Google Data Studio is a free service offered by Google that allows you to import data from different sources, not just your website or mobile app. This means, if you’ve ever wanted to build interactive reports with Web Analytics, AdWords, Google Sheets, CSVs, SQL databases, you can use reporting tool and add data from Google Analytics, Adwords as well as your CRM, your customer database, your phone system, etc into the single utility and get the complete analytical output from this data.

Web analytics can take multiple data sources and manage them in an interactive way that allows you to build reports easily.

You don’t need to be a data scientist to get started. Everything is set up with a graphical user interface. It guides you at each step while connecting a new data source, and then easily allows you to turn that data into a wide range of charts and graphs, etc.

Google Data Studio in Digital marketing

It helps us represent data graphically. Web Analytics shows us tons of data or insights. The problem is taking out useful information so that you can understand what actions you need to take. By using Google Data Studio, digital marketers can track key performance indicators (KPIs), measure marketing campaign effectiveness, and identify areas for improvement. The ability to integrate data from multiple sources gives marketers a overall understanding of their marketing efforts and helps them make data-driven decisions.

Reporting software,allows you to see data in a way that quickly answers the questions you have. Those answers help you take the right action. Compared to built-in analytics reports, dashboards do a better job of helping you see the data that matters, which helps you make decisions about your marketing.

In Digital Marketing, Site analytics is the best tool for sharing insights with customers. If your clients are already using Google Suite I don’t think there is a better option than data reporting platforms.

digital marketing

Are WordPress Websites better for SEO?

We can’t say which technology is better than the other as each technology has its own advantages. But in terms of advantages with SEO, let’s see how WordPress websites are better.

Doing On-Page SEO is easier with WordPress, just because you have plugins that help you without any programming knowledge as well. Plugins Like Yoast SEO helps in optimizing the content to take advantage of some of the key aspects such as – Title, Readability, URL, Meta Tags, XML Sitemaps, Keyword density, Structure, Google analytics, Alt & titles in images, etc.

Reasons to choose WordPress

  • Easy and fast development.
  • Easiest integration of blogs helps in Search engine optimization.
  • Adaptive and Responsive themes are available.
  • SEO plugins are also available such as Yoast which helps in basic SEO activities.
  • Availability of plugins optimizes the website’s performance.
  • Easy dashboard for managing pages, posts, and categories, etc..
  • You can easily change the look of a WordPress website.
  • Backup plugins are available to help you recover if something unintentional happened.
  • Support of WordPress groups and theme creators.
  • Have no experience in coding, You can use pre-made CMS such as WordPress.

When it comes to the development of large size websites, multiple developers can work on the website at the same time. It handles the synchronization of all such changes seamlessly and manages the website updates by each of the contributors automatically. This also means that on a larger project multiple teams or SEO experts can simultaneously work on the SEO part of the website on different segments at the same time.

It is better in the sense that it is much easier to stay on top of your on-page SEO because of the many useful Search engine optimization plug-ins that are available in WordPress.

Top Challenges Associated with Digital Marketing

Digital Marketing

Digital marketing is the dominant method of marketing in the world of the internet. There are numerous ways in which digital marketing outsmarts the conventional marketing methods. It is a notion that digital marketing services are the future of marketing and the traditional ways would not last for much longer in the digital era. Everything is changing with each minute and so are the ways of Digital Marketing. There are still some things that need to be taken care of or at least they demand more attention than others. Let’s have a look at those limiting methods and see what can be done to improve them if not eradicate completely.

Use of Appropriate Keywords

It is the basic rule of content creating when it comes to marketing digitally. Keywords are what the customer puts in the search box and that is when SEO and SMO services come to the task. SEO works better if the keywords that are used in the links and content on the page are appropriate according to the brand or service that we are promoting. SEO services are best put to use if the keywords are right and then only SMO can work further. Keywords establish the product on the search engine pages.

Consistent Digital Marketing

One must be regular in the efforts to be seen on social media. It is like a black hole, you can get lost in it in a matter of seconds. You need to be consistent and must have user-friendly content. When posting on social media, one must be aware of the traffic on the site and when the traffic is most active. Otherwise, the product would not be noticed.

Create your Backup when you enter the field

The new start-ups in Digital Marketing emerge, they often fail in the beginning because they don’t know how to spread themselves on the vast web of the internet. That is where backlinks come in action. Maintain a blog, answer questions on Quora, build connections on LinkedIn. That’s not all, link them on your main website and link your websites on all those platforms too. Writing Guests Posts is also a way to be recognized.

Write guest posts on worthy and already successfully running websites. It might be difficult for the freshers because they would not want a noob to just come and blabber about anything, would they? So for that, you must have authentic content. The better the content the better are the chances of writing more posts and leaving your signature behind. By signature, I mean your original website of course!

Are you too Aggressive while Marketing?

One must build a connection with the customers to sell the product or the service. When people are active on social media, they come for entertainment and some time off from the chaotic life. If they are bombarded with the promotional posts every once in a while, they would drift away from the company instead of establishing a connection. That is one thing that we would not want to do. Another reason to maintain a healthy posting schedule for social media. The content must be according to the platform too.

Now the Connection should be Maintained

When one succeeds in establishing a connection between the customer and company, the next step is to maintain it. Maintaining the connection is a never-ending task. The user should not only be updated but the queries of the customer must be answered too. Digital Marketing gives a company the best way to interact with its customers. Companies can either make the full use of this opportunity or they can completely ruin the already formed connection.

It is a never-ending race when it comes to digital marketing. More opportunities are presenting themselves and one must be educated and opportunist enough to make the best out of them. That is the only way in which we will witness digital marketing services replacing the conventional marketing methods for good.

Article writing For Your Website👇

Article Writing.
Article Writing

Article writing is must in a world choked with noise, how do you make people really read what you write?

It takes quite sensible content or a nice style.
The most necessary part of writing an article is the heading/title.
The same thing applies to blog posts, book chapters, and so on: The title is where your focus should be.

You should begin and finish each article with the question: “Would this heading make me want to read on?”
If not, don’t publish till you’ve got a catchy heading/title. Concentrate on this, and you’ll get more readers.

How to write catchy heading/title during article writing

Very often the title is the most neglected part of writing an article. People simply gloss over it and not taking enough time to think about it. In their minds, it’s the cherry on top. No, friends; it’s not.

Use numbers

There’s a reason why such a lot of copywriters use numbers in their headlines. It works.

Use interesting adjectives
Here are some examples:

  • Effortless
  • Fun
  • Free
  • Incredible
  • Essential
  • Absolute
  • Strange

Use a unique rationale
If you’re about to do a listing post, be original. Like, Consider the following:

  • Reasons
  • Facts
  • Ideas
  • Ways
  • Secrets
  • Tricks

If possible, never use things. Please, for the love of Pete, don’t use things. You can do better than that.

Use what, why, how, or which

Make an audacious promise

Promise your reader something valuable. Will you teach them the way to learn a brand new skill? Will you persuade them to do something they have never done before?

Here’s a simple title writing trick, try this:
Number or Trigger word + Adjective + Keyword + Promise

Example: Take the subject “Website Designing.” You could write an article entitled, “Which is the best website designing company in Delhi?” or “Why I need to hire a Digital Marketing Company?”

Or you might apply this formula and make it:
“Unbelievable Ways to Get More Likes on Your Post”

Apply the formula and you get: “Easiest Way to Rank High in Search Engine”

People don’t wish to be tricked into reading something which is boring; they need to be drawn into something exciting. Make it worth their while.

Take some time to consider what title can grab people’s attention the most, and make sure that it describes your content in an attractive, way. They won’t regret it, and neither will you.

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Article Writing

How to Create An Engaging Website Design

Website designer in Bahadurgarh.
website designer in Bahadurgarh

Website designer in Bahadurgarh: Is your website also like those tacky websites with oh so colorful layout and blinking links? If yes, then let’s introduce you to Engaging website design.

What do we talk about when we say that we are talking about the future of web design? Ask Website designer in Bahadurgarh!

We want to make elegant websites that have a minimalistic background that compliments the theme of the web and does not overpower the message we initially wish to convey. What we must refrain from doing is, putting too catchy backgrounds and using multiple pictures for that purpose. We don’t want to look too messy, right? Because then we might end up losing on our visitor’s count.

When it comes to fonts, we wish to use only what is necessary, not too many fonts like the 90s websites. Earlier it was like an insane kid who got to play with the fonts and put them all in one place. New font with every new line. In order to address the readability and cope up with the current era of web design, the minimalistic font switchers are recommended.

The 90s was the time when web pages first came to use. Scrolling was not very proper at that time. Have you come across some websites where the texts move like it is glitching. That is exactly what should be avoided. People do not want to stare for too long on a page like that and strain their eyes now, would they?

Navigation was also not appreciated much back in the days. There used to be too many hidden links everywhere and no proper navigation. The purpose of the website was not served well. Unnecessary links and a lump of keywords all in one place, that is what the past of web design looks like. No organization of any kind, especially with the color scheme.

Why Does Your Business Needs A Good Website?

As a website is a tool to interact, communicate and engage with users on the web, it has to be designed & developed to convey the ethos and brand value of your business in the best way possible. In a sense, your website can’t afford to falter on many fronts as it’s the first point of contact for your business and also a source of online identity.

Users on the internet show a greater preference to a nice, clean, professional-looking website than to those giving muddy and confused appearances. Web design is a highly creative and sophisticated process requiring a complete understanding of the inherent nuances. From a selection of color to the relevancy of graphic design, from the readability of texts to the user-friendliness of the product – a whole array of aspects need to be looked into.

Your Website should look like

Let’s first stick to planning, plan what you want to convey through your site. Plan the color scheme and only the relevant information. That is when we come in the picture, tell us what you want with your website.

What would we be focusing on? We’d be focusing on making your website elegant and user-friendly. The background must complement your theme. Is it a food website? Let’s put up elegant photos of cuisines. Is it a hotel website? Let’s post some photos of your hotel rooms and pool parties. Is it a technical website? Well, let’s put up the tech stuff up! And what should be kept in mind? No Distractions from the theme.

Readability must be focused on. We want to deliver the message to the reader, that should be our priority. Let’s talk about your product on your company, but let’s not talk about music there if you’re not promoting music. (Music was another glitch in the 90s website design, no matter what the website talked about, but you sure will find unnecessary music there!)

We do not want to make a mess of everything, especially the message we want to be received on the receiver end. And change in fonts every once in a while does that exactly! So we stick to a few and necessary and elegant font styles that go with our website theme. The color scheme should be thoughtful instead of being an impulsive one. We don’t want to look like a kid who got his hands of a box of crayons and started doodling on a wall. Making is aesthetic would be a better option we believe. Our webpandits are the best website designer in Bahadurgarh.

One more thing that drives away a user is, unwanted links on the web pages. Navigation is one important ingredient! Putting links where necessary do the part. Navigation should be easy for the user. They must know by just looking at the theme and the main text where they are headed and is it actually what they want.

We, at WebPandits a website designing and development company, are aware that the success of a website design relies on its perfect mixture of creativity and usability. We also know that every business has category-driven requirements and some specific objectives to meet. Our team implements design ideas and leverages the latest technologies to enhance your brand recognition on the web.

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Website designer in Bahadurgarh.

How the Digital Era is Affecting Health Care Industry?

Health care Industry.
Health Care Industry

The future of the health care industry is best understood if we take a look at how we got where we are today. What have been the hurdles? How is the industry overcoming those hurdles? What kind of changes will be in the future?

The rudimentary approach of marketing in the Health care Industry

Over the last few years, health care industry is welcoming the digital marketing in their line of business due to its various advantages. While it was possible in the earlier days to reach out to the customer through the traditional way of marketing. Formerly traditional marketing played a vital role in the healthcare industry; as we used to visit a doctor on the recommendation given by the family and friend zone even though his/her clinic is miles away. Healthcare marketing is not new for us, we already know it in various form like:

  • Organizing Health camps by hospitals.
  • Radio ads
  • Doctor promotion via scrolling on T.V sets.
  • Testimonies
  • Banners on public transport.

Rapid Evaluation of Technology

By well-organized processes and addressing traditional challenges, technology is bringing a vast change across all sectors, and health care industry is one of them. From using tablets and smartphones to access patients’ records to using telemedicine to expand reach to the rural areas, technology is making its way into every direction of healthcare and addressing big challenges.

Nowadays technology has impacted the health care industry extensively and intensely. And focusing on shaping how it will look in the future and creating awareness about the technologies and making sure that investing in technology can yield higher returns by developing incentives for the use of technology. It has helped the development of this industry and enhances life for innumerable people. The condition of India in terms of healthcare has been quite gloomy.

Rise of Digital Concepts in Health Care Industry
According to research, more than 70% of patients are using the smartphone in India. Due to the increase in smartphone users, it is impossible to ignore the rise of digital marketing. These increasing numbers are witnessing the quickly increasing growth due to various aspects like – price reduction because of high competition and easy to access the content and language localization, government encouragement through ‘Make in India’, and cheap internet services on mobile phones.

‘Make in India’ and ‘Digital India’ has opened the floodgates for several Industries like the health care industry and the digital world as well so that doctors and patients can easily communicate and collaborate with each other in real-time.

Nowadays the healthcare industry is focusing on digital ads, mobile apps, and social media.

Healthcare is making the move from paper-based to electronic health record systems. By going digital, healthcare is ready to move beyond the constraints of traditional medication by using a new digital infrastructure to make sure efficient service delivery. Digitilzation allows bringing information that contains all the details of patients’ health, which successfully reduces the chance of any error. A serious advantage that shows the ability of digitization in healthcare is eHealth, which is a part of the ‘Digital India’ program by the government of India.

‘Ayushman Bharat-National Health Protection Scheme (AB-NHPS)’ or ‘PM Jan Arogya Yojana (PMJAY)’ is one of the biggest schemes started by the Indian government and digital marketing helps a lot in its success.

Ayushman Bharat aims to provide healthcare facilities to over 10 crore families covering urban and rural poor. The scheme offers an insurance cover of Rs 5 lakh, which will cover almost 50 crore citizens. PMJAY-Ayushman Bharat is the biggest government-sponsored healthcare scheme in the world.

With concepts like ePharmacy, e-Diagnostics, e-Insurance, e-Referrals, this program would provide strong ecosystem support with access to information— anytime, anywhere to the patients and service providers as well. The Information of health records is then expected to be linked to the Aadhar number of citizens.

Getting an appointment, lab reports and blood availability in any government hospital becomes easy with digitalization. Patients can easily do registration and other formalities by simply identifying themselves through the Aadhaar number. After that, they can select the hospital and department, select the date of appointment and get the SMS for the same.

Statistics of digital marketing in the healthcare industry

  • More than 75% of patients book appointments online and access their test reports as well.
  • Roughly around 47% of patients schedule their appointment using a mobile device.
  • Youngsters are more likely to discuss healthcare problems on social media than olds.
  • Around 90% of youth say that they would trust information shared on social media and say it definitely affects their thinking regarding healthcare.
  • According to a survey, more than 20% of people had healthcare apps on their mobiles.
  • The search engine generates more traffic to hospital sites in comparison to the other sites.

Conclusion

The health care industry has the capability to considerably increase its reach and effectively interact with customers through digital marketing techniques. By incorporating digital marketing into existing marketing plans, health care marketers will develop an understanding of customers and patients to make targeted messaging and extend their reach across search, social media, and mobile.

If you are looking for the best way to improving your online presence in the healthcare sector, We can help you out! Here at WebPandits, we helped our numerous clients from various sectors by improving their online presence and reach to the customers.

What impact do you think digital marketing has made in the healthcare industry? Please share the comments below.

health care industry
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Health care Industry.

Is It Compulsory Your Business Needs A Good Website?

A Good Website.
Your business needs a good website

If you think your business needs a good website to be successful in the modern marketplace, you must have a professional website. Your website is the backbone of your company, supporting all of your digital marketing efforts.

As a website is a way to interact, communicate and engage with users on the web, it has to be designed & developed to convey the ethos and brand value of your business in the best way possible. In a sense, your website can’t afford to falter on many fronts as it’s the first point of contact for your business and also a source of online identity.

Let’s discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business

Professional Web Design Agency

  1. Convenience for customers
    Using the Internet to search for businesses, products, and services is much easier and faster than in the past. Millions of searches are done every day and it is commonplace for businesses to find their new supplier over the web.
  2. Provides greater exposure
    Your website will be visible to all your potential and current users. You need not be tied to the limited geographic exposure of the golden pages or phone book. Your customers in India and all over the world, won’t need to visit your office to see a sample of what you offer nor will they need a brochure or other marketing materials.
  3. Say so much more
    You can say so much more on a website than you could in any print advertisement, brochure or advertisement. There are no space and time restrictions on a website, so you can say as much as you want.
  4. Inexpensive, effective advertising
    Instead of having to rely on any ad to gather the information, your customers will have a better knowledge of your products/services they are able to research your products/services in their own time.
  5. Saves money and Time
    You can save money on printing and postage costs for brochures, flyers, and newsletters, etc. When it comes to advertising we can deliver guaranteed targeted visitors to your site with a Digital Marketing campaign. You can invest your time in growing your business that you would have spent on the phone answering customers’ questions.
  6. Creates measurable results
    You can track your website visitors and where they came from, e.g. an online advert or search engine. It can also record the number of inquiries or online sales in the case of an e-commerce website, thus producing a ratio of inquiries to visitors which gives the conversion rate. You can take steps to improve this ratio and increase sales with this information.

The importance of a website for your business success is clear. You cannot reach and engage your target customers online without a website. Even if you have a construction business that serves mostly local customers, a website can still benefit your business. In fact, we want to say that if you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

Your Business Needs A Good Website

Getting started with a professional website for your business doesn’t have to be hard. There are a variety of website building services that you can use to design your own attractive website in just a few hours. Drag and drop website building services like Squarespace and Wix are easy to use and affordable. If you have some web design knowledge, you can also use WordPress, which is free to get started.

However, if you are serious about a professional website and optimizing your site for the search engines, then you have to work with a professional web design agency. Though working with web design professionals requires an up-front investment, you will find that the money you spend on professional web design services is well worth it.

For one, a web design agency knows what it takes to design a website that offers a positive user experience. They can create clean and simple navigation that makes it easy for your site visitors to find the content they are looking for. And even easier for them to make a purchase once they’ve found what they need.

Users on the internet show a greater preference to a clean, professional and nice looking website than to those giving muddy and confused appearances. Web design is a creative and sophisticated process that requires a complete understanding. From the selection of color to the relevancy of design, from the readability of texts to the user-friendliness of the product – a whole array of aspects need to be looked into.

A professional web design agency can also create web page content that is optimized for the search engines. SEO website content will make it easy for your target consumers to find you when they look for relevant topics and products on search engines like Google.

If you need help designing an attractive website that’s optimized for the search engines and easy to navigate, it’s time to call in the experts. Our web design team at Web Pandits provides WordPress web design services to help brands like yours reach new audiences online.

We, at WebPandits a web design company, are aware that the success of a website design relies on its perfect mixture of creativity and usability. We also know that every business has category-driven requirements and some specific objectives to meet. Our team implements design ideas and leverages the latest technologies to enhance your brand recognition on the web. To find out more about our web design services or to learn more about the importance of a website, contact us today.

A Good Website
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A Good Website.

How can we generate leads organically?

Paid advertising management.
Paid advertising management

Generating prospect business leads online and paid advertising management has always been tricky as businesses are struggling through many vague searches. As business is generating leads through classifieds, social media, marketplaces, tenders, forums, etc. when you search. It gives you contact details, email ids which you require the most. These quests ought not to be just locally but rather all around, with the goal that you can get more leads. Organic lead generation can be the most powerful marketing method your company can possess.

It will depend on what you sell. If it’s products and low-value items, then, massive content with strong and good landing pages is your way to go.

  • Content Marketing: Content Marketing is one of the best ways to increase leads organically. Create brand awareness by providing valuable content to your target audience. A few of the platforms that you can use for free and generate quality leads are quora, medium and growth hacker. Understand what information is valuable to your audience, what are their pain points and what are they looking for. Create content around these researched topics and make them available for free.
  • Landing Pages: Make sure you create a good landing page and provide a link for the same in the content. Apart from reaching people via the above-stated platforms, you can also create your own blog. Publish good quality content periodically and share them through LinkedIn, Facebook or any other social media platform where your target audience is available. Building a community on social media platforms also helps.
paid advertising management

One major point that should be taken into account is that in such communities you cannot directly promote your brand. Instead, you pitch your product/ service in a very subtle way for paid advertising management.

  • Search Engine Optimization: SEO is something that you should keep in mind while working on your brand content whether it is for your website, blog or sharable content on social media. This will also help your customers to find you online.
  • Guest posting and Referral Marketing: It’s very important to get initial traffic among big blogs. They give you link juice and they give you referral traffic. Be generous with your product and give your product for free to people in these big blogs, ask for a mention in return for Paid advertising management.
  • Quora: Quora is so underrated. Make a list of questions. Write two answers every day. Teach a lot in your answers and educate people in your Industry. People will take notice and come.
  • LinkedIn: This is a platform that a lot of people do not use. You are targeting other professionals and this is as professional it gets on the internet. Are you going to pass on that opportunity?

Paid Advertising Management:

There aren’t a lot of prolific Linkedin writers or Linkedin dedicated contributors. It’s easier to sell when you are seen as an Influencer on Linkedin.

  • Remarketing: Do not let go of people who come to your site. They’ve come for a reason. Some just need to be goaded to take the decision to sign-up. Through your own customers. In a lot of cases, there is one person from a company who uses a product. Convince that person to get his/her teammates on board and shower them with gifts and value.
  • Forming a relationship with Guest Bloggers: There are a lot of people who guest blog for top blogs. Forming that relationship directly with blogs is hard. Mail them, give them a free account. Let them test out your product and if they see the value, they will write about it. Don’t force it.
paid advertising management
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Paid Advertising Management.

Every Business Can Grow During the Lockdown With The Help of Digital Marketing

Digital marketing strategy development.
DIGITAL MARKETING STRATEGY DEVELOPMENT

Coronavirus is having a major impact on all businesses across the nation. But every business can take this pandemic as an opportunity to grow their business with the help of Digital Marketing.

It is important to note that during this lockdown, people are spending most of their time in front of their laptops/mobile phones rather than in their cars or walking on the road. Search traffic has increased significantly over the past week and will continue to grow as we will deal with the after-effects of the outbreak.

Digital Marketing Strategy Development:

Digital marketing strategy development

We’re all glued to our computers and phones looking for updates and trying to stay connected via social media – our window to the world right now. So this is the best time to realign and refocus on your marketing efforts to reach out to a maximum audience by including Digital Marketing in your business.

Digital Marketing has seen a huge boom in the last couple of years and has already become something that you cannot ignore no matter what you are selling! Right from small to big brands, everyone is turning to it.

digital marketing strategy development

Social media is so big in today’s world that over two billion people are using various networks across the globe. As the device usage surges, this number is expected to grow. When businesses use social media channels in creative and clever ways, they can expect to yield incredibly positive results.

Now, If you want to grow your business or plan to hire a Professional Digital Marketing Agency at an affordable price, you can contact us. We can provide you with a solution that helps your business grow.

Call us at +91-997-101-9966 or contact us online to know more about our digital marketing services!

The best part about Digital marketing is that it is a totally online activity. Therefore, it doesn’t matter, whether your business is located in Delhi, NCR, anywhere in India or abroad, we’ve got you covered.

DIGITAL MARKETING STRATEGY DEVELOPMENT
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Digital marketing strategy development.

Effective Ways to Get More Instagram Followers

More Instagram Followers.
Get More Instagram Followers

How to get more Instagram followers?

So, here’s what you need to do to increase your Instagram followers, leads, likes, or comments:

1. Connect it to other social media accounts

According to an Influencer, connecting your Instagram and Facebook accounts should help you gain more Instagram followers since almost 50% of your friends on Facebook are probably Instagram users as well.

This technique will help your friends “discover” you as an Instagram user and instantly start following you. Obviously, this is the first thing you should be doing when you sign up, but you can also do it afterward. If some new Facebook friend decides to join Instagram too, you’ll know where to find them.

I’d like to add a little bit of my own two points to this advice: If you’ve already connected your accounts and you’re still looking for more Facebook followers, a simple way to get their attention is to post your Instagram photos on Facebook or other social media accounts like Twitter. By promoting your Instagram profile on other social media accounts (with awesome pictures, sneak peeks, discounts, etc) you are not only signaling where else they can find you, but also what to expect when they follow you.

2. Keep an eye out for what works

The popular tab is the best place to start when you’re searching for what gets people’s attention and get more Instagram followers.

Whenever you find something that was insanely popular, find out what it was about the photo that made people tick. There’s almost always a pattern you can notice.

For example, the popular tag is full of photos that are beautiful, with bright colors, strong contrasts, unique perspectives, or pretty ladies. Try to have your own versions of such photos and see what works.

It’s important to note here that Instagram followers tend to love photos that are simply beautiful. You want your images and videos to be aesthetically pleasing and perhaps even artistic. Random, low-quality photos of your dog, food, drinks are not going to cut it if you really want to stand out. So, try to be very, very selective when choosing which photos you want to upload.

3. Use popular hashtags and relevant keywords

Hashtags are amazing!

Not only do hashtags categorize content it also helps to gain more Instagram followers, but they also give your photos higher visibility and a chance to be found. Also, the more popular the hashtag, the higher the chances of gaining a follow back or at least a ‘like’.

If you’re looking for the latest and most popular hashtags, check out top hashtags for Instagram. Currently, the top five include #love #picoftheday #colorful #food and #instalike.

You can also use hashtags like #instafollow, #followback, #l4l (like for like), and #tagsforlikes that are specifically used for the purpose of gaining likes and followers.

Make sure you include these tags within your photo captions along with relevant keywords. Also, don’t forget geotagging! Geotagging pushes your content to automated pages of those specific locations and hence increases the chance of people finding you through the location page.

4. Follow people or like their photos

One of the most obvious ways to get people’s attention is by doing them a service: following them or liking their photos it helps to gain more Instagram followers.

According to Influencers, for every one hundred likes they did on random photos, they generated 21.7 likes on their photos and got 6.1 more Instagram followers.

As per their experience, you don’t even have to follow people to get this response.

However, if you don’t mind taking it up a notch to garner a response, there’s no harm in following random people around and waiting for them to follow you back. By following other people, you stimulate curiosity within a user and lead them to your own profile. If this user likes what they see on your Instagram profile, there’s a high chance they’ll follow you back.

You don’t have to worry about having too many ‘followings’ before you can actually get a significant amount of “followers” for yourself. A simple solution to filtering out people who didn’t follow you back is to use apps like “Insta follow” to track who unfollowed you, isn’t following you back, lost Instagram followers, mutual friends, etc.

5. Offer discounts, coupons, and prizes

If you’re running a business, you have one of the simplest ways to gather likes and follow at your disposal.

Nothing attracts likes, comments, and Instagram followers like contests and coupons do!

Offer people a chance to win a product or a discount coupon by entering a contest simply by liking your photo or following you. Some of the most successful brands have used this technique to increase their Instagram followers, get more likes and comments, and increase brand visibility.

Lastly, I’d like to add another effective tip that is often overlooked: don’t be spammy! Try not to go overboard with your attempts to gain more Instagram followers and post too frequently, or in ways that annoy people.

Also, use only the most relevant, relatable, and attractive photos to share and maintain your Instagram followers’ interest. The trick is to get people’s attention first, and then make an effort to maintain it as well.

I hope these tips help you maximize your likes and Instagram followers and create a hit Instagram account!

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