Prakash Masala Co. Pvt. Ltd.

When Prakash Masala partnered with Web Pandits in 2022, the brand faced several digital growth challenges:

• No organic visibility on Google for high-intent B2B keywords
• No inbound leads through digital channels
• Limited brand recall among new-age food manufacturers
• No social media presence
• No Website

The goal was clear: build a strong digital foundation that consistently generates organic leads and establishes Prakash Masala as a trusted B2B seasoning manufacturer online.

• Build long-term organic visibility through SEO
• Generate consistent, high-quality B2B leads every month
• Strengthen brand authority in the seasoning & spice manufacturing space
• Create a professional and consistent social media presence
• Position Prakash Masala as a reliable bulk seasoning partner

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We implemented a comprehensive SEO strategy focused on buyer-intent B2B keywords, including:

• Food seasoning manufacturer
• Snack seasoning manufacturers
• Seasoning manufacturer in India
• Fryums seasoning manufacturer in India
• Top seasoning manufacturers in India
• Chips Masala Manufacturer in India
• Makhana seasoning manufacturer in India
• Seasoning Manufacturing Companies in India
• Seasoning Manufacturers
• Cold Beverages Blends

Key actions included:

• In-depth keyword research and competitor analysis
• SEO-friendly website content and landing pages
• Regular high-quality blog publishing (LLM & Google AI-optimised)
• On-page SEO optimisation (meta tags, internal linking, content structure)
• Local SEO optimisation for Delhi-based searches

Result: Strong improvement in keyword rankings and steady organic traffic growth, leading to consistent inbound enquiries.

Instead of paid ads dependency, we focused on sustainable organic lead generation:

• SEO-optimised product pages
• Lead-focused CTAs across the website
• Contact and enquiry flow optimisation
• Keyword targeting aligned with manufacturer and bulk buyer intent

Result: Prakash Masala now receives a healthy number of organic leads each month, directly from Google search results.

We built a strong B2B-focused social media presence across platforms like Instagram, Facebook, and LinkedIn.

Our approach:

• Clear B2B positioning (not retail-focused)
• Problem-solving and manufacturer-centric content
• Consistent posting calendar (graphics + videos)
• Product education & brand authority posts

Result: Improved brand recall, professional brand image, and stronger engagement from relevant industry audiences.

📈 Significant improvement in organic keyword rankings

🔍 Strong visibility for high-intent B2B search terms

📩 Consistent organic leads every month

🏭 Clear positioning as a B2B seasoning manufacturer

📱 Strong and consistent social media presence

🧠 Improved brand authority in the spice & seasoning industry

By building Prakash Masala’s digital ecosystem from the ground up, Web Pandits helped transform their online presence into a reliable lead-generation asset.

Today, Prakash Masala:

• Attracts new manufacturers organically
• Ranks for competitive industry keywords
• Enjoys strong brand credibility online
• Has reduced dependency on outbound sales efforts

This case study highlights how a long-term SEO and branding-focused digital strategy can deliver sustainable growth for B2B manufacturing brands.

At Web Pandits, we don’t chase vanity metrics; we build digital systems that generate real business outcomes.

Looking to grow your brand organically like Prakash Masala? Let’s build your digital presence the right way.